Step into the spotlight, amplify your impact, and become a sought-after leader in your field.

You’re brilliant at what you do.

You’ve got the experience, the ambition, and a vision for what’s next.

But when it comes to putting yourself out there—on LinkedIn, in the media, on stage—something holds you back.

You’re not alone. And you’re not doing it wrong.

You know being more visible is key to growing your career, but…

❌ You don’t want to come across as self-promoting or “too much”
❌ You’re unsure how to package your experience into messaging that feels aligned
❌ You have a million priorities and struggle to carve out time for your own growth
❌ You feel stuck, unclear, or not “ready” to be seen as a thought leader—even though you are one

What if it could be different? Imagine…

✅ Attracting high-calibre opportunities—interviews, speaking gigs, job offers—because your profile speaks for you
✅ Building a personal brand that feels like you, and actually gets you noticed
✅ Sharing your story and your expertise with confidence (and a little joy!)
✅ Growing your income and influence while doing work that feels meaningful and aligned
✅ Becoming known as a leader in your industry—and loving how it feels to finally own it


Introducing… Confidently Visible Career Coaching

👩‍💻 What We’ll Do Together

Confidently Visible 1:1 Career Coaching is a personalised coaching partnership designed to help you:

✨ Clarify your messaging, values, and vision so you know exactly how to position yourself
✨ Develop a visibility strategy that suits your strengths and goals (think: LinkedIn, speaking, PR, panels, or publishing)
✨ Identify and release mindset blocks around visibility, perfectionism, or fear of being judged
✨ Build a practical plan to grow your profile, elevate your career, and actually enjoy the process

Whether you’re aiming for a promotion, pivoting industries, or preparing for a bigger leadership role—this is your space to grow with purpose and strategy.


🚀 You’re ready for this if…

✔️ You’re done waiting to “feel ready”—you want clarity, momentum, and results
✔️ You know you have something important to share, but need help communicating it
✔️ You want to be seen as a leader—but only in a way that’s genuine and values-led
✔️ You’re ready to invest in your growth and show up for the career you truly want


📆 How it Works

This is a high-touch, strategic coaching partnership designed to elevate your visibility, sharpen your messaging, and accelerate your career growth.

🧰 What’s Included:

💬 1 x 90-minute Initial Strategy Session
We’ll kick off with a deep-dive session to map out your goals, clarify your personal brand positioning, and set the foundation for your visibility strategy.

📅 5 x Fortnightly 60-minute 1:1 Mentoring Sessions
Held via Zoom, these sessions are focused, actionable, and tailored to your evolving needs as we move through your visibility journey and career goals.

📝 Feedback + Guidance on 3 x Written Business Materials
Receive expert eyes on your most important documents—CVs, cover letters, bios, media pitches, sales pages, strategy decks, thought leadership pieces, speaking proposals, and more.

🗞 1 x PR Thought Leadership Article
We’ll co-create a compelling article to position you as a thought leader in your field. This includes:

  • Brainstorming angles and ideas

  • Crafting and refining the copy

  • Pitching to relevant media outlets

  • Support in securing placement

You’ll walk away with not only a polished portfolio—but the confidence and strategy to keep building your presence long after our work together.

💸 Investment

AUD 2,997 + GST
(payment plans available)

👉 Book in a free 20-minute clarity call and explore if it’s the right fit.


What my clients say…

“As an economist, I’m now pursuing more media and broadcast presenting opportunities and building my professional profile, and I’ve got a solid career plan moving forward. I’d highly recommend coaching with Bec for any professional looking to take their career to that next level.”

- LIZ MARTINS, economist and FINANCIAL SERVICES INDUSTRY LEADER, UK

 

“I want to express my heartfelt gratitude to Bec for the empowering series of coaching sessions we had together. When we first got started, I felt a bit stuck and unsure of my direction in life. Bec’s insightful questions, exemplary listening skills, and compassionate guidance helped me tap into my own inner wisdom and discover the answers I had within me all along.

Rather than telling me what to do, Bec led me through a process of self-discovery that allowed me to gain clarity on my values, strengths, and true aspirations. With her support, I was able to work through some self-limiting beliefs and develop renewed confidence to pursue my goals.

Bec provides a safe, non-judgmental space to explore different possibilities. Thanks to our work together, I feel equipped with the tools and mindset to navigate life's challenges and create the fulfilling future I desire. I highly recommend her to anyone seeking positive change and personal growth.”

- jessica ben-ari, apac pr director, australia

 

“My coaching series with Bec helped me to break down and achieve my career goals using critical thinking processes and strategies that simplified a complicated career crossroad into a set of achievable goals, providing me with greater clarity and more confidence in my decision making and ability to lead.

“Bec has been an insightful sounding board for ideas and advice for useful steps I can take to improve my problem-solving skills and take charge of my impact, influence and direction in the workplace.”  - Katy Dean, Senior Property Researcher

- KATY DEAN, national head of research, australia

 

"Through our coaching series together, Bec helped me secure a fantastic role at a leading firm, one that offers me great career-growth opportunities and challenges me. Bec also helped me re-focus, change my mindset and pull through a difficult time in my working life."

STEPHANIE KEITH, MARKETING & COMMUNICATIONS MANAGER, AUSTRALIA

 

"Bec helped me reignite my passion for marketing. I’m now more driven than ever in my career. Bec also helped me see my strengths and regain confidence. We redefined my goals and I became crystal clear on where I wanted to go in my career, and I now have an action plan to get there."

- rebecca zeitunian, global head of marketing, australia

 


About Bec

Bec Sands is a Visibility Mentor who works with women to become confidently visible so that they can put life-changing work out into the world. Bec helps women move from resistance to radiance and become boldly visible in their purpose, brand, and voice, unlocking their creativity and uniqueness to attract more clients and opportunities.

Bec’s superpower is helping women feel confident and clear about the next steps to increase their visibility and grow their businesses through strategic action. With 17 years’ exerience as a PR consultant,working with some of the world’s biggest brands and executives, Bec is a sought-after coach and consultant and an ex-corporate leader who infuses her work as a mentor with kindness and positivity to help her clients flourish.  

Bec launched her coaching and PR consulting business in mid-2019 after 12 years in corporate and has grown it successfully to multi-six figures. She holds a Bachelor of Media in Writing from Macquarie University, majoring in PR and journalism, and is a Certified Beautiful You Coaching Academy (BYCA) life coach, an approved education provider with the International Coaching Federation. She has been a finalist in a number of BYCA award categories from 2020 onwards including Podcast of the Year, Emerging Coach of the Year and Career/Professional/Corporate Coach of the Decade. Her team was named the winner of the 2018 Public Relations Institute of Australia’s Golden Target Award for Best Corporate In-house PR Team in NSW.

As Seen In

 
 

What makes coaching with me unique?

  • I’ve been where you stood! I’ve had multiple career pivots and built my career into leadership positions, using the power of my personal brand to get there

  • I’m in the arena, managing a thriving coaching and consulting business and increasing my visibility at the same time as supporting my clients to become confidently visible

  • I’ve built a successful coaching and consulting business on my own terms, replaced my corporate income within 18 months and have built a multi-six figure business from there - doing purpose-driven work that I absolutely love and experiencing the freedom that I craved in my corporate days

  • I live and work from home in sunny Newcastle, two hours’ north of Sydney, with the business, lifestyle and work balance that I’ve always desired

A bit more about me…

  • I have 17 years of experience working with global brands on PR, marketing and communications initiatives, including building the profiles of global and national executives through broadcast, print and online media

  • I’ve trained and presented to audiences across Australia and Asia Pacific to establish and build personal brands that position them as experts and thought leaders in their field 

  • I’ve managed brand and crisis communications and protected the profile of businesses and executives publicly through media and social media marketing

  • I’ve media trained hundreds of professionals around impactful interview techniques, key messaging, brand reputation, and to build their profiles through the media

  • I’m a Certified Beautiful You Coaching Academy life coach, an approved education provider with the International Coaching Federation (ICF) - global leaders of coach education, and my approach is a unique mix of coaching and consulting

  • I hold a Bachelor of Media in Writing at Macquarie University majoring in PR and journalism.


YOUR INVESTMENT

AUD 2,997 + GST
(monthly payment plan available)

👉 Book in a free 20-minute clarity call and explore if it’s the right fit.


“Bec is a talented coach and communications professional who is great to work with. She takes a strategic and integrated approach to maximising coverage and key messaging across print, broadcast, online and social mediums. I also trust Bec's media training to make me feel comfortable and well-informed ahead of interviews.” - Michelle Ciesielski, Residential Research Director, Sydney

MICHELLE CIESIELSKI, NATIONAL RESEARCH DIRECTOR, AUSTRALIA

“Bec was incredible at holding space for me and providing encouragement, guidance and accountability on my next career step - as well as helping me to get clear and bring that to life. I would highly recommend Bec for anyone seeking a pivot in their career or business.”

- EMMA WHITEACRE, RISK MANAGEMENT AND ESG CONSULTANT, UK


Frequently Asked Questions

  • The initial coaching series is 3 months, with 1 x initial 90-min strategy session + 5 x 60-min coaching sessions. This series will SAVE you time in business by cutting through confusion and overwhelm and helping you find clarity on the actions you need to take next to thrive in the next phase.

    Many of my clients continue to work with me after the initial 3-month period, but there is no obligation.

  • We can get started as soon as you book in, and we can find a mutually beneficial time to meet!

  • Usually I can open a new spot in my calendar - if you can’t find a time that works for you, reach out to me and we can sort out a mutually beneficial time.

  • Results are up to you, and can never be guaranteed. I am fully committed to your success and will provide you with all the resources and guidance you need to succeed. It’s totally up to you to take action, and I’ll be there with you every step of the way!

  • Once we begin our coaching series I consider myself fully committed to you and your success. I know you will be committed too. This commitment includes you completing the entire coaching series from start to finish, and the financial commitment that accompanies that.

    If after our first full session together you feel that a coaching series is no longer right for you, I will gladly refund the upcoming session in the month that you are yet to have, (if there is one outstanding), and release you from your coaching commitment.

    No part of your coaching series is refundable past session one, however it is transferrable to someone else if, for any reason, you decide not to continue. In this instance the remaining coaching fee in your chosen series will be invoiced to you and, once paid, please let me know who you have transferred your sessions to.