Strategic PR and communications that builds trusted, credible brands

Portrait of Bec Sands, PR and communications consultant

Building a strong reputation doesn't happen by chance. It happens through clear communication, compelling storytelling and a strategic approach to visibility.

For almost 20 years, I've helped global organisations, executives, and industry leaders strengthen their brands, communicate with confidence, and build lasting influence in Australia.

Whether you're launching into the Australian market, positioning your executives as trusted voices, or elevating your organisation's profile, I'll help you cut through the noise with communications that are authentic, strategic, and commercially focused.

Imagine if...

  • Your organisation became recognised as a trusted industry leader.

  • Your executives were regularly sought after by journalists, conference organisers, and industry events.

  • Your communications reflected the quality and expertise of your organisation.

  • Your team had a clear strategy for building visibility, credibility, and influence.

  • Your reputation became one of your greatest commercial assets.

I work with clients across multiple sectors, primarily focusing on enterprise technology; commercial and residential property; and sustainability, and am experienced delivering both B2B and B2C PR campaigns and communications activity.

How I can help

I provide strategic communications consulting tailored to your organisation's goals, including:

  • Public Relations - build awareness and credibility through strategic media engagement, proactive storytelling, media releases, and journalist relationships.

  • Executive Profiling - position your leaders as recognised experts through personal branding, media opportunities, speaking, LinkedIn strategy, and thought leadership.

  • Thought Leadership - develop compelling content and strategic opportunities that showcase your expertise and build authority within your industry.

  • Communications Strategy - clarify your messaging, strengthen your positioning, and develop communication strategies that support your business objectives.

  • LinkedIn Strategy & Training - equip leaders and teams with the confidence and practical skills to build professional visibility and strengthen organisational reputation.

My approach

The most effective communications strategies aren't about generating attention for the sake of it. They're about building trust. My approach combines commercial strategy with authentic storytelling to help organisations communicate with clarity, strengthen reputation, and create meaningful impact.

With experience with global organisations spanning property, enterprise technology, professional services, and purpose-led businesses, I understand how to tailor communications to different audiences while keeping your message clear, credible, and human. My clients choose to work with me because:

  • I bring almost two decades’ experience in public relations, communications, and personal branding to this work

  • I’m an award-winning communications consultant, coach and trusted advisor.

  • I have extensive experience working with global organisations, executives, and entrepreneurs.

  • I am a strategic partner who understands both organisational reputation and executive visibility.

  • I give practical, commercially-focused advice that delivers lasting reputational impact, not just media coverage.

 

My clients have been seen in media outlets including:

My clients have been seen in media outlets including:

Get in touch to discuss your organisation’s communications goals

 
 

Brands I’ve partnered with in Australia and globally

 
 


Bec is a valued consultant for Autodesk. She provides support across a multitude of activities and delivers high-quality work, translating a broad variety of topics across technology, sustainability and property into newsworthy, engaging content and is a switched-on consultant who is also great to work with.

Jennifer Nockels, marketing and communications at Autodesk

 
 

Bec was extremely easy to work with, guiding us from initial strategy to reporting on coverage. Her communication is second-to-none and her approach delivered beyond our expectations. I look forward to working with her in future and recommend her to others.

Shane Stewart, managing director at Tandem agency

 
 

Bec has deep experience across all the comms disciplines and has been able to deliver exceptional strategic and tactical work efficiently and with impact. I would highly recommend Bec as a freelancer to anyone looking for a solutions-oriented and driven specialist.

Anna Macintosh, owner at M&CO Communications

 
 

Bec is highly-regarded as a savvy PR operator and someone who delivers impressive results and coverage. Always engaging and approachable, she's generous when it comes to sharing her expertise that's built on an impressive career in PR and comms.

Danielle Yong, APAC Communications lead at Knight Frank

 
 

Bec is highly engaged, works fast and takes briefs very well. Her strong media relationships and deep expertise in comms disciplines has helped us achieve impactful results in ANZ despite budget or time constraints. Not only does she get results, working with her is excellent value as she is always looking for opportunities for her clients.

Stephanie Siow, APAC Communications Lead at Autodesk