Do you want the freedom to build a successful career OR consulting business working for yourself? It’s totally your choice, and there’s so many opportunities to diversify your income now and replace your salary with multiple clients if that’s what you choose. Your business, your terms. Your career, your decision.
I work with professionals, whether you’re an executive working for someone else or an entrepreneur in business for yourself, to build exceptional personal brands and become a thought leader in your field.
Don’t have the time. Getting back on the computer is the last thing you want to do at the end of a busy week!
Don’t know where to start. What would you say? And there are so many channels, like LinkedIn, Facebook, media, speaking, events, networking...
Feel like you’re not confident or outspoken enough to be a thought leader. That comes naturally to some people, doesn’t it? Don’t the people at the top of their fields have that something ‘special’?
Feel like it’s too risky – after all, if you put yourself out there you might be judged by others or ruin your reputation. Also, you don’t want to appear self-promoting.
Are waiting to be more ‘qualified’ or ‘worthy’ before you start. You just need that next degree, or course, or even to lose those extra kilos before being more visible.
You knew you were ready right now to start building your personal brand, just as you are, with your current professional experience, credentials and expertise..
You could build an exceptional personal brand step-by-step, starting with small increments that don’t hurl you too fast out of your comfort zone but make a massive difference to your career or business.
You could fast-track your growth this year by taking small, consistent actions to become well-known for what you do and who you serve so that more and more people seek you out to work with you or refer you for clients and opportunities.
You could land that new job, pay rise or promotion, or attract those new premium-playing, ideal clients, through referrals and your network.
You could feel 100% confident in your messaging and strategy to put yourself out there, knowing that you have support and are only helping your reputation.
As you take action, you could continue to develop the skills and knowledge that will help you take the next step in building that personal brand, whether it’s networking, posting on social media, giving media interviews, creating great marketing copy, live video, speaking at events or more.
I’ve supported hundreds of professionals, executives and entrepreneurs to build their personal brands and position themselves as innovative thought leaders in their fields. I’ve also worked with some of the world’s biggest brands as an award-winning PR, marketing and communications consultant.
I have 14 years’ experience working with global brands on PR, marketing and communications initiatives, including building the profiles of global and national executives through broadcast, print and online media, and overseeing social media marketing for businesses in Australia and Asia Pacific.
In addition to coaching my clients and helping them build stand-out personal brands, I’ve trained and presented to hundreds of corporate employees across Australia and in Asia to establish and build personal brands that position them as experts and thought leaders in their field.
I have managed brand and crisis communications and protected the profile of global companies and executives publicly through media and social media marketing.
I’ve media trained hundreds of employees around impactful interview techniques, key messaging, brand reputation, and to build their professional profiles through the media.
In addition to PR and marketing, I’m a professional copywriter across all marketing disciplines, including by-line articles for media, social media content, marketing materials and more.
Prior to stepping into my own business, I effectively built an award-winning PR and communications team for ANZ, building the profile and communicating our services to stakeholders across the business and industry and ensuring support from key executives for our plans and initiatives.
I’ve built a successful, fully aligned coaching and consulting business on my own terms, working with my clients of choice, on the projects I choose, and replaced my corporate income within 18 months.
I am a Certified Beautiful You Coaching Academy life coach, an approved education provider with the International Coaching Federation (ICF) - global leaders of coach education.
I hold a Bachelor of Media in Writing at Macquarie University majoring in PR and journalism.
Build an authentic personal brand that positions you as a thought leader in your sector
Become the go-to expert in your field so that people seek you out and you can be selective about opportunities and the clients you decide to work with
Develop a marketing and PR strategy to take your profile to the next level, through channels including social media, speaking, events, networking, building your profile in print and broadcast media including podcasts
Become one of the most admired and sought-after experts in your field without burning out by focusing on the tasks that provide the most value for you and your career or business, and removing or delegating the rest
Have so many opportunities knock on your door that you can pick and choose and say ‘yes’ only to the few that feel fully aligned
Take your income to the next level through promotions, job opportunities or new clients
“Bec supported me to find clarity, hone in on my next career step and to bring this to life, stepping out of corporate and launching my health coaching business. I would highly recommend a coaching series with Bec.”
“Through our coaching series together, Bec helped me secure a fantastic role at a leading firm, one that offers me great career-growth opportunities and challenges me. Bec also helped me re-focus, change my mindset and pull through a difficult time in my working life. ”